The new website that has been established for Bon Hotels is a key component in the strategy of founder Guy Stehlik to become a world-class hotel management company.
Bon management gave digital agency Media Machine a brief that covered everything from ease of navigation and convenience to direct online bookings. The result is a website that meets all the criteria outlined by Bon.
Stehlik said: “It makes real-time online bookings, provides clear and concise information about Bon Hotels’ services and business models, delivers online marketing collateral for hotels as well as providing simple communication channels for all enquiries, career queries and feedback from guests.” It also has the ability to drive direct online bookings, generate new business and be a central communication hub.
Traditional booking channels have developed a great deal in the past 10 years. Social media, Google and easy-to-use mobile booking apps have brought hotel search and booking to everywhere and everyone.
Recent studies indicate that mobile devices are heavily used for booking travel and hotels, with smartphones and tablets coming out tops. With this in mind, Bon’s site has been crafted to automatically fit whatever device it is being viewed on, allowing an optimal viewing experience and minimising the need for resizing and scrolling
Honest customer feedback provides another important element to the site as a whole. With real time responses from social media platforms, the website also includes TripAdvisor reviews and comments, which will provide potential guests with authentic and trustworthy opinions of past customers.
The website also allows accessible functionality for all hotels, providing them with the means to instantly update their own information.
Bon Hotels was founded in 2012 by Guy Stehlik, who handpicked a management team to focus on every aspect of hotel management and operation, with the specific needs of the owners in mind. By structuring a partnership with hotel owners, Bon says it delivers above-average market-related returns and improved viability.