BON Hotels sales and marketing team believes that the hotel will succeed if it focuses its marketing efforts on the corporate and conference sector during the week and the family leisure market over the weekends and holiday periods. BON Hotels are currently upgrading amenities in order to make sure that these markets are 100% catered for. The conference service providers on the West Coast should soon be enjoying new-found activity thanks to the Industrial Development Zone of Saldhana Bay.
Immediate upgrades will include Wi-Fi throughout, refurbishment of the bar area, improvements to the property management systems, the introduction of a shuttle service to the beach, and investigations are underway to create an authentic West Coast beach-style restaurant close to the resort.
The 84-room hotel will be renamed BON Hotel Shelley Point and Stehlik‘s clear objectives are to market the hotel as a resort. “Shelley Point has a lot to offer across a broad market,” he says. “With a 9-hole golf course, spa and wellness centre, 3 beautiful beaches on the estate, as well as bowling greens and tennis courts, located 90 minutes from Cape Town, we are excited to take up the challenge. Shelley Point is a perfect fit for the BON Hotels portfolio.”